Sunday, October 20, 2013

Burberry Brit Rhythm Men Music Event : Singapore

To mark the launch of Burberry Brit Rhythm fragrance (For Him), a series of 3 live gigs was held in three cities throughout the world : London (16th Oct), New York (17th Oct) and Singapore (18th Oct). In conjunction with the Singapore gig, Burberry Malaysia with collaboration of Sunway Pyramid flew a handful of lucky Malaysians to Singapore to experience the exclusive Brit Rhythm Music Event.

Brit Rhythm, the new fragrance for men, is inspired by British music and the energy of audience sharing that one common electrifying experience. Marking Burberry's first fragrance launch since enrolling in the beauty business in April 2013, the sexy (and provocative) fragrance is one of the brand's most significant men's fragrance launch to date.

Welcome Pack and the Temporary Tattoo - Woot woot!
We checked into the Grand Park Orchard at noon, and were given leisure time to walk around or simply freshen ourselves for the night gig. Definitely a grander stay compared to my previous stays in Singapore. :)

Accommodation for the night, Grand Park Orchard
The weather was fine, and we opted to be touristy and revisited Marina Bay Sands and some other attractions within reach via the SMRT, just for the fun of window shopping and air conditioning. Since we're smacked in the middle of Orchard, we figured that we could hang around here after the gig. 

We were driven to the gig location in Lorong Ampas in the evening, and we soon figured out despite the compact venue, it was not short of elegant guests and event set up. I found out the event's venue is Wheeler's Yard, apparently a place to get your bikes fixed while enjoying your sip of coffee cum gig venue.  

Crowd building up at Wheeler's Yard

Left : Reps from Malaysia, Yin Yin & Joy from Luxasia Malaysia with Dome Pakorn
Right : The new face of Burberry Brit Rhythm, Suki Waterhouse
The highlight of the music gig was definitely post-punk band, White Lies from (you guessed it), the UK. With tracks like First Time Caller and There Goes Our Love Again, definitely played to the mood of the energy and adrenaline of Brit music. 

White Lies
Free flow of beers and cocktails and lively crowd, recipe of a truly happening gig. The gig's finale with rains of confetti of the iconic Brit Rhythm bottle definitely closed the event on a high note.

Available at all leading stores, Burberry Brit Rhythm is layered by :

Top Notes : Basil Verveina, Spicy Cardamom, a shot of Juniper Berries
Heart Notes : Black Leather, Heady Patchoulli, Styrax Resin
Base Notes : Cedarwood Heart, Incense and Warm Tonka Beans

Thanks again to Burberry Malaysia, Sunway Pyramid and Singapore. Certainly wouldn't mind heading to another Burberry's gig in the near future.

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